LATIN AMERICA
Capítulo # 4 : NUESTRA MISIÓN 93 lar is crucial in order to be the supplier of choice .
Briggs recognises as much and notes that the relationship the two companies share is “ seamless .”
“ We maintain a very strong and open relationship with Caterpillar , they are an integral part of both our success and our commitment to the customer ,” he says .
“ Our customers see that . They recognise that through our partnership , they can expect the same high level of performance and service that they would expect from any Caterpillar dealer globally ,”
“ They also recognise that there is an alliance at play between ourselves , Caterpillar and the customer . All three components of this alliance have an obligation to each other to make the relationship a success .”
The relationship with a global leader like Caterpillar reinforces the ambition of RELIANZ to be a far more customer centric business . RELIANZ is guided by Caterpillar ’ s global strategy , but through its closeness to the Colombian mining market it can navigate any local challenges and develop
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