— Hayden Locke , Executive Director , Emmerson

163 this journey .”

This approach allowed Locke and Emmerson to identify two clear prerequisites to success : capital cost to production , and location relative to customer and end prices . With Khemisset he believes that the company has “ ticked both boxes ” and can focus on its key markets of northwest Europe , South Africa , Brazil and North America accessed through New

Orleans , Louisiana ( NOLA ). “ I call it the Atlantic corridor ,” says Locke . “ It accounts for around 65 % of global potash consumption . This is where we will focus our attention because of our strategic conclusion on where we can compete and where we can maintain our competitive advantage against our incumbent peers .”

An international mining operation , regardless of the attractiveness of its

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