Stillwater – to develop the market for platinum investment demand .
How does it achieve this ? Through actionable insights and targeted development .
“ Our mission really , is to highlight what makes platinum an attractive investment asset and increase the assets under management in physical platinum worldwide ,” says Wilson . “ The challenge is understanding how people invest , and what investment characteristics of platinum will be attractive to them .
This is achieved by understanding and communicating how platinum performs in the market .” The WPIC has established relationships with key partners to increase the range and number of platinum investment products available to meet the needs of a wide range of identified investor groupings . This was not an “ easy task ” but one that the WPIC was keen to take on , Wilson notes . The council has also been the driving force behind successful market development initiatives with partners such as BullionVault , GraniteShares and UK Athletics . “ Historically there has been no way for these partners to provide or promote a platinum
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