LIEBHERR-AUSTRALIA
AUSTRALIA and the business , they have consistently found ways to develop the company ’ s own technology in house ; the machinery the company offers is much more efficient and cost-saving for the end-user because of this business strategy .
“ The most important thing for us is controlling the quality and reducing the cost where we can ,” shared Pichanick . “ We can do this because of our vertical integration model . We want to be able to provide our customers with the lowest cost per tonne on the market through the product lifecycle You ’ ve got to have a good quality machine that ’ s reliable , but to maintain our reputation it has to be the most cost-effective machine on the market . Liebherr-Australia has built that reputation .”
A way the company successfully reduces costs is through their innovation process . When a prototype is made , it ’ s already been well designed and engineered that it goes to work right away . With research and development undertaken in house , and a high regard for innovation , Liebherr- Australia are able to produce the right machinery the first time around , instead of needing several prototype models . This success is only possible with direct customer feedback and input through the research and development process phase .
Partnership with Detroit Diesel Although the goal of Liebherr is to design and produce 100 percent company-made products , they still work with outside suppliers on some components . Detroit Diesel is a major supplier for engines , and supplies the engine for the previous generation of the company ’ s electric powered mining truck ; the largest in the world .
“ This specific truck is very dependent on the engine ,” commented Pichanick . “ The reliability and the innovation that Detroit Diesel supports us with is incredible . They make a very good product , and are on the same wavelength as Leibherr-Australia when it comes to making sure we are delivering what we need to for our customers .”
Evolution of Product Life After fourteen years in production
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