Grande CÔte Operations africa and come to work refreshed and happy ,” Finnis said . “ We have therefore started a housing scheme so our workers can afford to buy and own their own home over a number of years .
“ We have set this up with BHS , a Senegalese institution that specifically targets the support of housing projects , where they will purchase land and we will assist in getting our people approved for mortgages which is usually a difficult process . We will look out for them and do what we can to help them get their own home in the local area , close to where they work .”
A strong health and safety adherence promotes this ethos further , with hazard identification a pivotal factor not only for the organisation ’ s direct employees , but also the local population in general .
Finnis continued : “ It is not uncommon in Senegal to see things like people riding around on the roofs of buses , and other hazardous behaviours but of course we can ’ t accept that because of the safety risk to our people .
“ We therefore spend a lot of time training and planning to make sure that everything is not just as environmentally efficient as possible , but is also as safe as possible .”
Sending out trial samples
“ Every time you introduce a new product , customers need to get used to that and we ’ ve sent some trial parcels to various places like China and North America over the past year ”
– Simon Finnis
Market acceptance Following the eight years of hard work , the next key phase to dictate the overall success of Grande Côte will be the market ’ s acceptance of the organisation ’ s products , something which
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