MADISA ’ s business divisions and territorial presence are why this industry leader can provide outstanding comprehensive solutions in Power Generation , Machinery , Maintenance and Services
MADISA is Mexico ’ s largest Caterpillar distributor , a global brand whose equipment , machinery and vehicles serve the construction , mining , energy , oil and gas , agriculture , marine and infrastructure sectors , among others .
In 2016 , MADISA celebrated its 70th anniversary . MADISA continues to stand out thanks to excellent customer support and accompaniment despite market movements . Not surprisingly , its customer base is remarkably loyal .
Distributing leading brand products such as Caterpillar and Exxon Mobil lubricants in Mexico is key to MADISA ’ s continued success . It currently has 70 branches throughout the country .
MADISA is headed by Dr . Martín
Jorge Dieck Assad , CEO . Dr . Dieck is an industrial engineer who earned a PhD in Operations Research and Finance from the University of Texas at Austin while working for the local power company . Upon completing his studies , Dr . Dieck was offered a position there but he instead chose to return home and impart and further develop his knowledge in Mexico .
In addition to helming MADISA for fifteen years now , Dr . Dieck previously worked for the Vitro group , where - under his leadership - some of its companies received notable recognition , such as the National Quality Award . Dr . Dieck also has a passion for teaching and has taught Masterlevel Management courses at the prestigious Monterrey Institute of
92 January 2017