Technological support
MADISA uses technology to not only equip its sales force with resources such as tablets to easily access data and graphics , but has also developed applications to help its staff show the customer the benefits and characteristics of each product .
MADISA uses other tools to ensure operational logistics , boasts a data warehouse and uses applications that analyze company-generated information to improve productivity .
“ We see technology as a strategic enabler in our operations ,” said Dr . Dieck .
Strategic partners : a key factor for integrated solutions
MADISA regards its suppliers as strategic partners . In addition to being a pioneer when it comes to technical innovation and quality , MADISA is praised for their product support and personnel training . “ Working together with our strategic partners makes all the difference and really sets us apart ,” revealed Dr . Dieck .
Intensive training
Our technically qualified personnel is thanks to in-depth training conducted at MADISA training centers in Monterrey , Mexico City , and now , following the MAQSA acquisition , in Chihuahua . Each of the training centers — which include dormitories and a meal area for those in intensive training programs — is able to produce twelve qualified technicians a month .
Meanwhile , business training programs teach the sales force to show customers how to get the
104 January 2017