Leaf blazed a trail which was slow to develop in the years following the financial crash when governments were unable to invest in charging infrastructure . At that time , while working for a subsidiary of Albemarle , Ledoux Pedailles could see the potential for lithium which led him to a mining analyst role at Roskill and then associate director at HIS Markit where he developed a research business looking at everything from battery metals to electric vehicles and energy storage . It ’ s this deep knowledge that makes him confident of what Infinity Lithium can achieve now the EV market is expanding . “ They can ’ t backtrack now , it ’ s too late …” he notes . “ A couple of years ago it was quite difficult to buy an EV but we are seeing diversity coming to the market . They remain relatively expensive but when the likes of Volkswagen launch their range below 20,000 Euros the mass market will begin .” When that happens there will be no point buying a traditional car and we could then see lithium earn its ‘ white gold ’ tag .
Ledoux Pedailles asserts that , to be ready to take advantage of this inevitable shift , the main goal for 2019 , beyond the feasibility study , is to move the JV
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