Mining Magazine December 2016 | Page 74

COMMITTED TO OUR CUSTOMERS

Congratulations On 70 Years Of Excellence
Thank you to MADISA for providing 70 years of industry-leading customer service and support . No matter the challenge , you can expect MADISA to deliver unmatched expertise and superior solutions .
Keeping your business strong and running , that ’ s how we ’ re built .
© 2016 MCFA . All Rights Reserved . CAT , CATERPILLAR , BUILT FOR IT , their respective logos , “ Caterpillar Yellow ,” the “ Power Edge ” trade dress as well as corporate and product identity used herein , are trademarks of Caterpillar and may not be used without permission . All registered trademarks are the property of their respective owners . Some products may be shown with optional equipment .

“ For 70 years , we ’ ve kept pushing forward , delivering the best support in our industry ”

– Dr . Martín Jorge Dieck Assad , CEO for MADISA www . cat-lift . com
specialist technicians .
• Its own lubricant and fluid laboratory to ensure a predictive maintenance approach .
• GPS technology via the LINK VISION system . Every machine is equipped with sensors that send data to remote computers to monitor equipment status , performance , productivity and maintenance times .
Technological support
MADISA uses technology to not only equip its sales force with resources such as tablets to easily access data and graphics , but has also developed applications to help its staff show the customer the benefits and characteristics of each product .
MADISA uses other tools to ensure operational logistics , boasts a data warehouse and uses applications that analyze company-generated information to improve productivity .
“ We see technology as a strategic enabler in our operations ,” said Dr . Dieck .
74 December 2016