Grande CÔte Operations
Africa
Finnis continued : “ It is not uncommon in Senegal to see things like people riding around on the roofs of buses , and other hazardous behaviours but of course we can ’ t accept that because of the safety risk to our people .
“ We therefore spend a lot of time training and planning to make sure that everything is not just as environmentally efficient as possible , but is also as safe as possible .”
Market acceptance Following the eight years of hard work , the next key phase to dictate the overall success of Grande Côte will be the market ’ s acceptance of the organisation ’ s products , something which Finnis anticipates being a relatively smooth transition , based on feedback already received . “ Every time you introduce a new product , customers need to get used to that and we ’ ve sent some trial parcels to various places like China and North America over the past year ,” the CEO explained . “ We have seen acceptance of the products on a trial basis and we hope to do long term business with them , on ilmenite especially . From a zircon perspective we already have some long term partnerships in place .”
There will inevitably be a period of time now while prospective customers assess the products coming out of Grande Côte but there is likely to always be a product among the range which is performing well to ensure the ongoing success of the overall operation .
Sampling
“ Every time you introduce a new product , customers need to get used to that and we ’ ve sent some trial parcels to various places like China and North America over the past year ”
– Simon Finnis
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