CLICK TO WATCH : ‘ EMMERSON PLC ON TARGET WITH LOW CAPEX POTASH PROJECT ’
157 of entering this extremely protected market . Its location in Morocco , with a number of export ports accessible from the project site and close proximity to the deep European , Brazilian and US markets provides the second competitive advantage – one which is unerodable . “ The majority of existing potash production is located in Canada and the Former Soviet Union , and by far the biggest costs for these producers are incurred through royalties , transport and logistics ,” Locke explains . “ If you ’ re close to your end market , you will likely always be competitive , just through the cost savings in this key area . Khemisset ’ s location is second to none , and with the negligible royalties payable in Morocco it has a huge advantage over competitors .”
Morocco is fast becoming a significant player in the global potash market and has been identified as one of the top five fastest growing import markets for potash in the world . This has seen potash demand grow at over 140 % per year over the last five years . “ That ’ s basically 70 times faster than the global market ,” says Locke . “ That ’ s a real strategic advantage to this project
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