DIGITALISATION
The HUMAN side to digitalisation in ENERGY
As Electra Mining Africa prepares for its 50th anniversary , we explore the post-pandemic relationship between digitalisation and personalisation
WRITTEN BY : DOMINIC ELLIS
The Electra Mining Africa ( EMA ) show is set to celebrate its 50th anniversary . This year ’ s event will be held at the Expo Centre , Nasrec , Johannesburg , from September 5-9 . It ’ s the first event after two years of restrictions due to the pandemic .
In-person events such as EMA are vital to the industry , says Charlene Hefer , Portfolio Director at Specialised Exhibitions , which is a division of Montgomery Group - a global events company with a century of experience .
“ Even with the growth of the digital age , people are gregarious and social by nature , they need personal contact ,” Heifer said , adding :“ Face-to-face interaction facilitates the building of relationships and trust , live demonstrations engage the senses , and networking and collaboration between industry professionals can take place .”
EMA has always had broad appeal , and this year ’ s event is no different . Partners include : the Southern African Institute of Mining and Metallurgy , the Society for Automation Instrumentation Mechatronics and Control ; and the South African Capital Equipment Export Council , among many others .
28 September 2022