HITACHI VANTARA
“ Our biggest challenge is trying to bring forward the capabilities that are there and in a format that the client can actually understand and appreciate ”
SIDDHARTH VERMA GENERAL MANAGER
MANUFACTURING DIVISION , HITACHI VANTARA
into a one-size-fits-all solution . For us , with persona-based approaches , we can be very targeted when solving problems specific to these industries ; for example , from the subindustry we are able to provide a solution to a manufacturer that specifically addresses the maintenance manager ' s needs . With a one lens approach we ’ re very strong , but it becomes even more powerful when we get into the sub-industry . From this point we can be even more targeted .
“ Manufacturing is a very broad term and what ' s appropriate to a steel manufacturer is different to an automotive manufacturer and an aerospace manufacturer . And so , for us , we pride ourselves on driving personas , not only to the maintenance manager , but the maintenance manager working in steel manufacturing . We talk in their language and about things that resonate with them . We provide value in a faster space of time which we are ultimately going to get measured on . Our customers don ' t have the time or energy to take on science based projects , and this allows us to demonstrate relevant proof of value .” miningglobal . com 29