CRU GROUP short-term demand reduction . Alongside this , we ’ ve been tracking operational status of mines , smelters and refineries with our dedicated disruption tracker service , which has been embedded in our existing products . Our economics team has been closely analysing the impact of this disruption on global GDP and other economic indicators as our outlook shifts from what ’ s happening now to what the future looks like for our customers .”
As to that future , Will describes a rapidly changing market that is showing the first signs of stability . Forecasting , he notes , always has a degree of flexibility , but CRU is experiencing commodities customers seeking answers to longer term questions , which demonstrates the response to COVID shifting from a survival mentality to one of strategically planning for the future .
For CRU , future plans revolve around continuing to develop core services and the implementation of new technologies , says
Will . “ We still have work to do to harness the volumes of data we need and make it more accessible – it ’ s a never ending evolution in that respect . We have just purchased a new data platform that will drive this growth and offer a greater range of analysis . We ’ re also looking to drive a lot of automation and to improve our range of data sources . The latter includes satellite analytics , which provides an enormous wealth of information at a global scale .”
“ In terms of our business , there are two big trends that will drive what we do : increasing electrification of transport and the changing structure of power generation , and carbon emissions and environmental sustainability . Both will contribute hugely to how our customers operate and they ’ ll form a key strategic area for us to move into .”
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