OREN
CAROL CHEN TITLE : GLOBAL MARKETING VICE PRESIDENT
COMPANY : SHELL LOCATION : UNITED KINGDOM
Carol Chen established her skills across many different markets in the B2C domain while working in a series of diverse roles across two decades for Procter & Gamble .
“ My experience has given me the ability to understand a client ’ s frictions and then progress to delighting the customer . It ’ s something that ’ s been integrated in Oren . We ’ ve done around 350 interviews to truly understand our customers ’ pain points and target what it is they ’ re actually looking for .” Chen believes that being on a continuous journey with your customers is a major form of collaboration .
EXECUTIVE BIO
“ We employ a range of digital professionals from developers and robotics engineers , through to experts in 3D printing and augmented reality ,” adds Chen . “ We have 180 data scientists across our businesses who build sophisticated machine learning algorithms and the systems needed to run them . We also team up with the entrepreneurs of high-tech startups and build strategic collaborations with innovative technology companies to deploy the latest market standard technologies . This lets us focus on generating value today and developing technologies that create a competitive advantage for tomorrow .”
The Oren marketplace represents Shell ’ s response to the opportunities possible with new digital business models , where business is expanding from products to solutions , and from physical to digital . This all leads towards what Chen identifies as a multichannel experience . “ Oren fits really nicely in terms of how a platform provides a whole range of solutions to a customer ,” she adds . “ Customers and sellers no longer need to rely on traditional ways of driving business and can access a multichannel , multisolution , multi-revenue-stream approach that we believe will help businesses become more resilient for the challenges ahead .”
Chen notes that the COVID-19 global pandemic has accelerated B2B digital trends due to the restriction on traditional ways of selling . “ We ’ re seeing the way we interact with our B2B customers – through webinars , live streams and virtual services – really taking off . The more we embrace that , the more we can make our businesses resilient .”
Oren ’ s evolution Shell and IBM surveyed more than 350 mining customers to gain a deeper understanding of the pain points experienced with a view to
74 May 2021