OREN
Shell and IBM have joined forces to create Oren , the first B2B digital solutions marketplace platform for the mining and industrial sectors
Shell is a leader in energy and lubricants products and services with a strong heritage and longstanding relationship with players across the mining and industrial ecosystems . It has more than 100 years ’ experience in energy operations and a global integrated value chain . IBM is a pioneer in cloud , AI , data and analytics solutions . Offering proven mining and industrial digital services , the company has been on a quest for new technologies and global innovation throughout its 100 + year history .
It ’ s no surprise when the two combined their considerable strengths to create Oren , a B2B digital marketplace for the mining sector , that the result would be a groundbreaking approach to supporting the acceleration of digital and sustainability transformation across the industry .
Digital pioneers Shell ’ s Global Marketing Vice President Carol Chen tells Mining Global that the company ’ s “ digital backbone ” is vital for such a huge operation , with a diverse range of global businesses that need a data-driven approach to ensure customers can access digital tools to track their orders . “ Digitilisation can truly transform the way we do business ,” she says . “ We can make it more efficient , effective , and fit for purpose .
72 May 2021